Targeting Long Tail Keywords has been an essential SEO (Search Engine Optimization) strategy for all website owners and bloggers. It focuses on key combinations which are more particular and distinct, and typically longer than more frequently searched keywords.
Focusing on long-tail keywords is an amazing SEO method and tactic. Long-tail keywords generate less search traffic, but usually are easier to rank for and have a higher conversion value.
What are Long-Tail Keywords?
It is comparatively easier to rank higher for long tail keywords as fewer websites compete for it. This feature serves the people who wish to focus on a specific customer base unlike the other competitors in the market who focus on a larger group.
In a book “The Long Tail” by Chris Anderson, the author mentioned that there exists a virtual market for every product. Nonetheless, in some cases, there is a very limited market. Though, the outreach of cyberspace makes the recess blog post soar high and enrich.
One Head Theme
The majority of blogs contain one main topic which is the main keyword and is called the Head Term. This head term helps users to find the blog with a basic search term. For eg- Law Blogs generally contain blogs related to the bare acts and law-related Issues and their history. Likewise, our blog , which is about technology blogging and SEO, exposits blog posts about technology and SEO-related topics.
So if one wants to know about Search Engine Optimization or essay writing blog, one has to find a primary search item i.e. the number one keyword (key phrase) plainly the head term.
Lots of Tail Topics
Naturally, the head term i.e. the general topic cannot be sufficient for the optimization of all blog posts even if all the blog posts are on ‘Essay Writing’. Instead, one should mention a long-tail keyword for the number one search term so that it can be searched categorically. For eg- Both topics, ‘SEO for the beginners’ and ‘Advanced approach to use SEO’ are under the same umbrella of SEO but have been specified distinctively with long-tail variants.
One can make the blog posts rank for more long-tailed keywords provided efficient and profound keyword research is done correctly.
Link From the Tail to the Head!
For optimization of blog posts containing long-tail variants, one must link these blog posts to the more ‘head’ category pages and further to the core website pages i.e. to the cornerstone content, which is based on the head category topic.
This linking procedure is known as ‘link from the tail to the head’, i.e. link the specific topic to the general topic. This linkage is always recommended for quality traffic. Also, this way, one displays to Google the site structure of the content and the pages which are important and are getting more traffic. Resultantly, the most amazing pages rank high in Google!
Why Focus on Long-Tail Keyword?
As per the dynamics, the longer search terms or the more specific terms are easier to be ranked than the frequently used keywords because when it comes to specific terms only fewer websites participate for high rankings in the Google result pages.
Though the usage of these keywords are less in search, the visitor who discovers your website using them is more likely to buy your product or service. This is another merit of using long-tail keywords.
I was looking for a hotel in Amsterdam to spend our next vacation. I started my search with the term ‘vacation in New York’. After some research, I decided that I wanted to stay near the Times Square. My search continues to be on the same line, but now I use terms like [vacation in New York Times Square] which becomes a long-tail keyword. Using this keyword, I found new sites, which more closely resembled my vacation wishes.
Chances for me to book my vacation largely mounted another level as the long-tail keyword gave me all the specific details and made it easier for me to plan the vacation trip.
Low Cost of Acquisition
In the existing competitive world, some markets are just so exceedingly competitive, with large companies ruling the entire market and consequently the search results. These dominating companies have large resources to spend on marketing strategies and their experienced staffs use SEO techniques to make it reach more and more people. So, surviving and getting a rank in these markets is a serious deal. One will be unable to survive and compete with a low budget in a market.
That’s where long-tail keywords help. Trying to make your website rank for a specific term can be quite profitable, as long as this specific term closely resembles the product you’re selling – for the most part big companies focus on generic terms and don’t go after long-tail keywords.
Once you are done selecting your desired Long Tail Keyword, you will have to start producing content. Your keyword will only help you in a way but to keep it’s magic long-lasting and effective you will have to support it with awesome content that hooks the audience in the long run.