What is Keyword Research?
Keyword research is the process of finding and analyzing actual search terms that people enter into search engines. The insight you can get into these actual search terms can help inform content strategy, as well as your larger marketing strategy. There are many online tools available to help you with your keyword research.
Why is Keyword Research Important?
A good keyword research tool can help you determine a profitable niche, increase your rank in search engines, get you the required traffic and promote your products or services by increasing the effectiveness of your marketing strategy.
As a bonus, researching keywords helps you better understand your target audience.
Here’s a quick list of 10 of the best keyword research tools out there –
- Google Search Console
- Keyword Generator
- Answer the Public
- Moz Keyword Explorer
Let’s analyze each of them individually to know which one works best for your keyword research requirements.
Jaaxy helps you get thousands of related keyword ideas within seconds. This is a straightforward (yet powerful) tool.What makes Jaaxy unique is that it gives you lots of different keyword ideas (including some that you won’t find in most other tools). Plus, you get helpful data on every keyword that it generates (including competition, search volume and potential traffic).
The Google Search Console isn’t a traditional keyword research tool. It is a one of a kind keyword research tool that helps you find hundreds of “Opportunity Keywords”.
Opportunity Keywords are where you rank between number 8 to number 20 in Google for a specific keyword. And with little extra on-page SEO your page can rank higher.
Like any other keyword research tool, you give SECockpit a seed keyword and you get a list of results. hat makes SECockpit unique is the built-in features that allow you to get a much larger depth of search trends, organic competition and traffic estimates. Which means that it’s a tool largely designed for SEO professionals.
If you’re brand new to SEO, the sheer number of features in this tool might be overwhelming for you. But if you’re looking for lots and lots of depth, you’ll probably get your money’s worth.
Keyword Generator finds up to 150 keyword ideas for any seed keyword. For the first ten keywords on each list, Keyword Generator also shows the Keyword Difficulty (KD) score. This is a number between 0–100 that estimates ranking difficulty.
You can also use the Keyword Generator to find keyword ideas for Bing, YouTube, and Amazon.
Answer the Public finds questions, prepositions, comparisons, alphabeticals, and related searches. The first thing you’ll see are questions. These are search queries containing who, what, why, where, how, which, when, are, and is. Next up are prepositions followed by alphabeticals and related searches.
Alphabeticals are Google autocomplete suggestions.
Related searches can range from anything between similar products and companies to commonly searched combinations.
Soovle suggests keywords from Google, Bing, Yahoo, YouTube , Amazon and more to curate a list of keywords for you. This way you get to know about keywords that your competitors are unaware of. Soovle’s best feature is that it let’s you save your list of keywords. “Drag and Drop” them and later save them in a CSV file.
Ahrefs recently established a unique keywords explorer. The best thing about this is that it gives you in-depth detailed info and backstory of each keyword. From the first page competition to how users search for that keyword and what makes them click on a particular website. This page also gives you the EXACT number of backlinks you will require to rank on the first page of Google, which is highly efficient and advanced.
There are two unique features of this tool. First, it gives you a lot more options for keywords in comparison to any other keyword tool. Second, you can filter, sort and arrange the keywords according to your purpose to finally find that one keyword that fits perfectly. Another unique feature is competitors’ analysis. You can enter the competitor’s website and you’ll be given keywords used by them on the basis of the content on the website.
This explorer does an awesome job of finding lateral keywords. It finds keywords that generate the most traffic. Moz keyword explorer is smarter than most tools. It gives you suggestions that are not easily available anywhere on any tool.
SEMRush specializes in finding profitable keywords. The best thing about it is it can be used for any number of websites, be it, corporate, your personal blog or to generate traffic. The tool keeps a track of trending things within your niche to update you with the best and most fresh keywords. It also keeps a track of your backlinks and web rank.
11. Bonus: Google Search
Another simple way to find keywords is to check out the “Searches Related to” section at the bottom of Google’s search results. And scroll to the bottom of the page. You’ll find a list of 8 keywords that are closely related to your search term. Just like with Google Suggest, these are keyword ideas that come straight from Google.
To conclude, you must understand that paid keyword research tools like Ahrefs’ Keywords Explorer and others run on huge amounts of data which makes them much more efficient at finding low competition keywords.
While free keyword tools are good when you’re starting out, but as your site grows, you’ll need paid tools to keep up with the competition.