What is on-Page SEO ?
On-Page SEO is the practice of optimising your web page according to the content and HTML source code to rank higher in Google rankings. Following is an On-page Checklist that is guaranteed to give you positive results.
On-Page SEO checklist is a step by step guide for you to achieve a higher ranking. Remember, you do not need to follow all the steps. You can skip a few and do your best that is accessible for you.
Basic SEO Checklist
Setting up Google search console
If you have a serious approach to leading your page to the top then setting up the Google search console should be your first and foremost step.
Google Search Console is a top class powerful free too which has the following features :
i. Get a curated list of keywords which bring max traffic
ii. Receive messages from the Google team about developing tactics
iii. Fix your website errors
iv. Be able to submit a site map
Install Bing Webmaster
Bing is not as popular as Google but certainly has its own plus points. Almost a third of all searches are done on Bing and thus it is advised to have it set for your page. It has additional NIFTY and keywords search features that are worth optimising for.
Setting up Google Analytics
Google Analytics is your one time stop to garner all information about your site. It’s special features let you see :
i. How much traffic you are getting
ii. Which page is getting maximum traffic
iii. Which areas on the site require more attention
iv. Which part of the world are you getting content consumers from
v. Which time of the day are users most active
vi. Other sites and search engines that bring traffic
vii. Average site views, bounce rate, on site time
Connecting your Google Console to Google Analytics gives you additional helpful SEO information in your Google Analytics account.
Yoast SEO (only for WordPress users)
One of the most powerful and popular SEO plugins in the digital world is Yoast. With the help of yoast, it becomes super easy to optimise your site for search engines. It also helps users with additional features like technical SEO, sitemaps and robots.txt .
On-Page SEO Checklist
Use Your Keyword in URL
Google gets a deeper insight and knowledge about your site through your URL. That is why it is important to add your generic keyword in it. Your organic reach can increase with a keyword rich URL.
According to a recent analysis of a million Google search results short URLs rank best in Google search engine. Therefore, try to keep your URL as short as possible.
Use Your Keyword in the First 150 Words
Google gives more weight to the first 150-200 words of your article and therefore it is necessary for you to at least mention your primary keyword once there.
Use Keyword in Heading1, Heading2, Heading3 Tags
Adding your keyword in headers contributes to increasing your rank. This might not be a very big dent in optimisation of your site’s rank but you have to keep in mind that every little effort counts.
Google is terrible at reading images and this is why you want to optimise it with image alt tags and filenames. It is to be noted that optimised images help you appear and rank in image search.
First thing you need to do is to edit the name of the picture in a way that it describes it.
For eg- if you have a picture of Marine Drives in Mumbai then the name of the picture should be something like –
Then add it to your site and give it a descriptive alt tag for better understanding of Google.
Front Loading Title Tag With Keyword
Everybody is aware of the fact that it is important to put your preferred keyword in the Title Tag. But what most people don’t know is where to place that keyword in the Title Tag. The keyword should always be placed in front of the title of the article.
Use of External Links
Use of 7-8 links to authority sites makes Google think that your article is well researched and referenced . Try adding links to websites that are trustworthy and popular among masses.
Use of Synonyms and LSI Keywords
Google has become smart with time. Earlier people lashed their articles with their keyword. But they cannot anymore. Overuse of a keyword is identified as spam by Google. In which case synonyms of the same come into use.
For eg if your keyword is “how to start a blog”, then synonyms of it can be-
- Steps to launch a blog
- How to create a blog
- How to launch a blog
- Starting up a blog
The following step is to add LSI keywords. With the help of LSIGraph.com you can find related LSI Keywords and you’re all set to roll.
Even if you correctly follow 60% of what is written in this article you will see a gigantic change and jump in the ranking of your site. On-Page SEO does not require any extra efforts. You just have to keep certain parameters in mind while creating an article for your site. It will slowly and steadily come into practice and you will become an SEO practice.