What is Bounce Rate?
In simple words ‘bounce rate’ is a user coming to your website but not seeing more than one page. Despite you working hard to get traffic, you’re not succeeding. Content consumers who arrive on your landing page bounce off before converting actions. Read the full article to know how to reduce your site’s bounce rate.
To simplify it further, bounce rate is when a user tracks back his way from the same page and doesn’t explore other site/blog pages. A high bounce rate signifies an unorganized and least enticing website. Read ahead to improve your bounce rate.
1. Improving Content’s Readability
A huge number of readers are scared of large chunks of paragraphs and texts. It is always better to have smaller and sharper pieces of texts. Keep your text readable and legible.
Another situation can be when you have great content but your formatting is lousy. Try making texts as easy to read as possible.
Some tips to refine your layout
- Use of bold headings.
- Use of subheadings.
- Use of bullets for points.
- Use of pictures, screenshots, graphs or anything that summarises the text.
- Highlighting keywords in some cases.
- Adding a paragraph of “conclusion” that sums up the entire blog. And lets readers quickly read the last few lines as action.
- Make the blog engaging by asking a lot of questions.
- You can test the readability of your blog at www.read-able.com
2. A Compelling Call-To-Action Button
A weak CTA might make you lose your audience within a span of a week. Your goal should be to make each and every user buy one of your products or subscribe to your service or at least make them think about it.
The least your CTA can do is to make the user click to see what is on the other side. Every small thing matters when it comes to creating a compelling CTA, even as small as the text on the button. This will eventually make the users click and land them on a different or resourceful page in turn reducing the bounce rate.
A good CTA improves user experience and entrusts them to stay. Every second spend on the website due to great CTA ensures drop in bounce rate and an increase in conversion rate.
3. The Art of Storytelling
Storytelling is the art of hooking your users to the content of your page. It could either be a word or a phrase, a picture or anything. Identify what your audience likes and what content holds them.
Usually people scroll through pages looking for that one captivating thing that answers their questions or teaches them something interesting and new
With storytelling you can introduce various aspects like comedy, drama or emotional touch. Dynamism will make your story compelling and make your users trust you more.
Make the audience feel like the hero and jump in their shoes to understand their perspective. Being honest has always been fruitful and the same can be implied to your business too. Lying will make you look suspicious, increase the exit rate and ultimately decrease your credibility.
4. Fresh Content
Fresh content has always been just the right magnet. Content can be simplified as the right Content and powerful content.
Powerful content may leave the audience amazed but will not answer their questions. Right Content will not only leave them amazed but also answer their questions leading them to take an action.
Commercial and Informational are two categories of keywords and every search keyword falls in either of these. To generate specific information people use informational keywords and commercials are used in search of a very particular product or service. Clearly indicating use of commercial keywords should be encouraged for a better bounce rate.
Finding the right high-value keywords for your content can be simplified as :
- Log in to Google Keyword Planner http://google.com/sktool/ with your Gmail account and enter your main keyword + a qualifier into the search box and click “Get ideas.”
- Research for high-value brand keywords that people search for while looking for specific products.
5. Enter Captivating Meta Descriptions
A lot of people don’t understand the true value of a compelling meta description. Most people lose a plethora of click opportunities due to their least enticing meta description.
Craft your meta description in a way that it sounds like a problem-solving zone that is definitely worth a look. Google uses meta description to show snippets when a user searches for a specific keyword.
It is always advisable to use your main keyword in your meta description. The length of a description should be 155 characters. Anything beyond that is not shown to the readers.
6. Speed up Page Loading
It is extremely important to for your landing page to load within a span of 2 seconds. Anything taken beyond 3 seconds and the users lose their interest in turn increasing your bounce rate.
Google also is concerned about your loading rate and a continuous slow loading rate can slip you down in the lists. You can find the rate of your current speed at Pingdom Speed Test Tool https://tools.pingdom.com/
In this article, we’ve shown you several ways of how to reduce bounce rate. Apart from the above-mentioned steps it is highly important to have great quality content. Not having compelling high-quality content is the root of increased bounce rate. Develop a content strategy and make a content calendar and work accordingly for the production of the content.